Garima dreamed of an ethnic clothing line rooted in her Uttarakhand village. We crafted the logo and visual identity for Bhitoi—a name symbolizing a woman’s journey to a new home—blending heritage, storytelling, and a mark her customers proudly carry forward.
The inspiration for Bhitoi stemmed from Garima’s ancestral village in Uttarakhand. We delved into the cultural roots of the name and discovered its connection to a traditional ornament that symbolizes a married woman’s transition into her new home. This singular form became the foundation for the brand’s visual identity.
Through several iterations, we arrived at a direction that felt both meaningful and minimal.
The ‘O’ in Bhitoi was reimagined, drawing from the ornament’s contours to serve as both a standalone icon and an integral part of the wordmark—subtle in execution, yet rich in story and cultural resonance.
We Solve the hard problems. From luggage systems to automotive design. We invite you to create your products with us, in-studio. End to end Industrial/Mobility design services for B2B & public contracts,
corporate gifting
and equipping your teams.
DESIGN CONCEPTS/3D RENDERS BRANDING, PACKAGING & VISUAL SUITE MOCKUPS AND FUNCTIONAL PROTOTYPES COLOR, MATERIAL AND FINISH TESTING AND CERTIFICATIONS/PATENTS MANUFACTURING SERVICES